Microsoft’s partnership with artificial intelligence chatbot developer OpenAI represents the biggest threat yet to web search giant Google.

The threat became even more real this week as Samsung is considering replacing Google with Microsoft’s Bing as the default search engine for its smartphone line, according to The New York Times.

There’s probably a lot of money at stake in Samsung’s decision. In 2014, Google paid Apple $1 billion to be the default search engine on the iPhone. The amounts have increased considerably over time – up to 15 billion dollars in recent years. The details of the agreements between Samsung and Google are not known, but it is expected to be in the same order of magnitude.

Analysts are now suggesting that Microsoft, should such an opportunity arise, pay Samsung whatever amount it takes to make it a reality. However many billions it might cost, it’s worth it for Microsoft to increase its Bing user base.

Source: Insider