Amazon has unveiled an AI tool for its e-commerce sellers to help generate descriptions for their products. According to a company spokesperson, this is one example of how Amazon is integrating large language models into its e-commerce business.

Amazon’s biggest AI tools are run in the company’s cloud unit, Amazon Web Services, which is sold to other companies. The new AI tool for the e-commerce environment is a significant way Amazon is using technology to improve its operations.

Last week, Amazon CEO Andy Jassy told analysts that all of the group’s businesses, including e-commerce, have several generative AI projects in the works.

Source: The Information